The Challenge:
Airbnb wanted to highlight their lesser known offerings and amplify their ability to connect people in real life, even when they aren’t traveling.
The Insight:
The best way to stay connected is to stay curious about others and what you have in common.
My Contribution:
I supported the team with research, strategy, concept development, copywriting, and project management to ensure we stayed aligned and on track as we brought the project to life.
The Idea:
Airbnb Circles, an AI integration that makes it easy for hosts to curate recurring group experiences and for guests to find community by engaging in their favorite hobbies.
