The Problem:

Despite living in the most connected era in history, people are lonelier than ever.

The Insight:

But the fastest way to stay connected to others is to stay curious about what you have in common.

The Idea:

Airbnb Circles, an AI integration that makes it easy for people to find their community and bond over shared interests by booking recurring group experiences, with just a few clicks.

Hosts can curate experiences(like weekly classes or monthly workshops) and Guests can book those experiences based on their favorite hobbies.

The Execution:

We’ll activate the idea with an advertising campaign, OOH billboards, and a 30-day pop-up community center that acts as the launchpad to finding your Circle.