The Challenge:
Crown Royal wanted to stand out the week of thanksgiving by linking their “Bring It” campaign to generosity, football, and Heartland values.
The Insight:
You never feel ready for your first rodeo. But when you get called up, you bring it.
My Contribution:
I supported the team with research, strategy, concept development, copywriting, and project management to ensure we stayed aligned and on track as we brought the project to life.
The Idea:
“Your First Rodeo” is a campaign that positions Crown as your coach to teach you how to adult, online and in-person.
Crown Royal will partner with celebrities for a short educational series to coach the new adults on how to host their first thanksgiving. “First Rodeo” pop-up events will also be hosted so people can learn how to make a cocktail, properly prepare a meal, and enjoy games in person.
