Marketing that hits the mark
The Challenge:
Shade of Red needed to do a campaign that would strengthen their marketing efforts, build awareness of an upcoming Kickstarter campaign, and drive sales toward their limited edition volumes.
The Problem:
People prefer and are more engaged with visuals in comparison to static images. Showing previews are cool but people don’t pay as much attention to that anymore.
The Insight:
Instead of reinventing the wheel, find a way to give the people what they ask for.
The Idea:
Make an anime and bring the Shade of Red world to life with a teaser.
The Execution
Create a 30-second animated visual of the Shade of Red characters to promote on social media campaign and build momentum and engagement with the community.
Sold Out Launch: Limited-edition volumes sold out after launch
High Engagement: Twitter/X engagement increased significantly, creating buzz across fan communities
Collaboration Requests: Other companies within the industry reached out for potential partnerships
Funding Readiness: The foundational assets we built were later used to apply for business funding and future campaigns
The Results:
The Team:
Strategist/Copywriter/Producer: Keisha “Kay” Williams
Founder/Producer: LS Fraser
Art Director/Illustrator: Aaron Aguilar