The Challenge:
Shade of Red wanted to create an ad that would build awareness of an upcoming Kickstarter campaign and drive sales toward their limited edition volumes.
The Insight:
Instead of reinventing the wheel, find a way to give the people what they ask for.
My Contribution:
I supported the team with research, strategy, concept development, copywriting, and project management to ensure we stayed aligned and on track as we brought the project to life.
