The Problem:

Research shows that when your favorite team loses, you’re more likely to crash out and lose control.

The Insight:

But while losing feels really bad, sometimes punching something makes you feel better.

The Idea:

Uber Eats will deliver healthy outlets to help fans vent their frustrations during the World Cup tournament.

By partnering with brands like Home Depot and Best Buy, fans would be able to buy gag items like the punchable drywall from the “Let Loose Collection” on the app.

*Standard product liability coverage applies.

The Execution:

Uber Eats will find the most frustrated fans on social media and dm them to send a special delivery. Push notifications will also be sent to users during the tournament.

Then they will launch “Hole in the Wall” pop-ups in fan zones across all the host cities where fans can punch a drywall in person and get a 15% discount off of their next order.