The Challenge:
Uber Eats wanted to build awareness around their product versatility and stand out during the 2026 FIFA World Cup.
The Insight:
Even though losing feels really bad, sometimes punching something makes you feel better.
My Contribution:
I supported the team with research, strategy, concept development, copywriting, and project management to ensure we stayed aligned and on track as we brought the project to life.
The Idea:
Uber Eats will deliver healthy outlets to passionate fans to help them vent their frustrations during the World Cup tournament.
By partnering with brands like Home Depot and Best Buy, fans would be able to buy gag items like the punchable drywall from the “Let Loose Collection” on the app. They can also attend “Hole in the Wall” pop-ups in fan zones and punch a drywall in person during the tournament.
