The Challenge:
Eden At had 6 months to build brand awareness and produce an event that would highlight BIPOC artists during Art Basel.
The Insight:
If there aren’t enough seats at the table, bring your own chairs.
My Contribution:
I supported the team with research, strategy, concept development, copywriting, and project management to ensure we stayed aligned and on track as we brought the project to life.
The Idea:
Eden At Basel, a 3-day event to showcase local underrecognized BIPOC artists and give back to their community.
This included an art exhibition and live installation, fireside chats, and a partnership with #HashtagLunchbag for a community service day.
