A new brand and event launched from scratch
The Challenge:
Eden At had 6 months to build brand awareness and produce a 3-day event that would highlight artists of color during Art Basel but lacked money and credibility as a new brand.
The Problem:
Every year, thousands of people converge for major events like Miami Art Basel. But creatives of color rarely get the spotlight the way they deserve.
The Insight:
If there aren’t enough seats at the table, bring your own chairs.
The Idea:
A 3-day event, for creatives and by creatives, to showcase local underrecognized artists of color and give back to their community.
The Execution:
This included an art exhibition and live installation, fireside chats, and a partnership with #HashtagLunchbag for a community service day. All of the events were promoted on social media.
The Results:
300+ signups for event programming
$10K+ raised through public and private donations
$40K+ in grants secured for programming
A 3-year partnership and residency with the City of Overtown
The Team:
Strategist/Copywriter/Producer: Keisha “Kay” Williams
Art Director/Copywriter/Producer: Jennifer Matthews
Producer/Graphic Designer: Rhyver White
Strategist/Producer: J. Joy Cohen